About us
We're specialists, learners, & family.
Our experience (or frustration) both in the field and in the office drove us to build something better.
We rely on our unique mix of experience in food & beverage, business operations, product and technology, craft beer, and cannabis to power the GreenPaths vision.
We were founded in 2022 (officially) but were frustrated in the field for many years before that. We’ve built what we wanted both as sales rep in the field and a sales director in the ‘office’.
We’re very proud of what we’ve accomplished to date and have much more planned in the future. We’d love for you to join us on our wild ride.
Our Mantra
01
less clicks always – tech should be easy for everyone
02
enhance not hinder – a tool should have demonstrable positive impact
03
specialist > generalist – business categories have specific needs that software must meet
About us
Meet our team
At our core we’re a family business that has a lot of help from a bunch of great teams of people.
We're backed by some of the best!
We know what we don’t know and rely on our venture partners to do A LOT of the heavy lifting. We solicit talent and advice regularly and are thankful for their help and services everyday.
