About us

We're specialists, learners, & family.

Our experience (or frustration) both in the field and in the office drove us to build something better.

We rely on our unique mix of experience in food & beverage, business operations, product and technology, craft beer, and cannabis to power the GreenPaths vision. 

We were founded in 2022 (officially) but were frustrated in the field for many years before that. We’ve built what we wanted both as sales rep in the field and a sales director in the ‘office’. 

We’re very proud of what we’ve accomplished to date and have much more planned in the future. We’d love for you to join us on our wild ride.

Our Mantra

01

less clicks always – tech should be easy for everyone

02

enhance not hinder – a tool should have demonstrable positive impact

03

specialist > generalist  – business categories have specific needs that software must meet

About us

Meet our team

At our core we’re a family business that has a lot of help from a bunch of great teams of people. 

CEO / CPO / Co-Founder

Jordan Brooks

COO / Co-founder

Jamie-Lee Tipping

Advisor

Steven Fyke

We're backed by some of the best!

We know what we don’t know and rely on our venture partners to do A LOT of the heavy lifting. We solicit talent and advice regularly and are thankful for their help and services everyday.

Product Design

SnapPea

Engineering & Development

NuBinary

Need more info?
Let’s chat.