Retail visibility for brands that sell in the field.

GreenPaths gives your field team the daily stock intelligence, gap reporting, and visit tracking they need to show up at the right store, at the right time.

Alcohol

Daily LCBO and Beer Store stock visibility for Ontario brands.

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Cannabis

Field sales and retail visibility for Canadian cannabis brands.

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CPG

Account management and field intelligence for CPG brands in retail.

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Built around how field sales actually works.

Daily Visibility

Stock levels, listings, and sales data flow into GreenPaths every day. Your reps know exactly what is on the shelf and what is missing before they walk into a store.

Gap Reporting

See where your products should be but are not. GreenPaths highlights gaps across your entire territory so your team focuses on the highest-value opportunities first.

Route Intelligence

Plan visits around real store needs, not guesswork. Reps get optimized routes powered by Waze so they spend less time driving and more time selling.

One platform. Built for everyone on the team.

  • Account, store, and contact management in one place
  • Three views sharing the same filters: list, map, and gap report
  • Visit logging with conversion tracking
  • Mobile app with Waze-powered route optimization
  • Store licenses pre-populated from the government licensing body, no manual entry required
  • Set KPIs around interactions, product goals, trade marketing, display assets, events, and listings
  • Calendar view of team activity and planned follow-ups
  • Rep effectiveness and listings dashboards
  • Sales data integration via API connection

Your data, connected from day one.

GreenPaths connects to any industry data provider. Listings flow in automatically. Store licenses are pre-populated from the government licensing body. Your team hits the ground running from day one.

"Since we've joined the GreenPaths family our recreational sales have increased over 300%."
John Fowler President, Muskoka Grown
"Greenpaths is an incredible asset to our sales team."
Chris Still VP of Sales, Rubicon Organics
"We chose GreenPath as our CRM because of their superior value and outstanding customer service."
Karim Rahill VP of Sales, MTL Cannabis

How we build.

Less clicks always

Every feature we ship has to reduce the number of steps it takes to get the job done. If it adds friction, it does not ship.

Enhance not hinder

Technology should make your team faster, not slow them down with bloated workflows. We build tools that stay out of the way.

Specialist over generalist

Generic CRMs force you to bend the tool to fit your process. GreenPaths is built specifically for field sales teams selling into retail channels.

Common questions.

GreenPaths is built for field sales teams in three verticals: alcohol, cannabis, and consumer packaged goods (CPG). Each vertical has purpose-built features including data integrations, store license pre-population, and reporting tailored to how that channel works.

GreenPaths connects directly to industry leading retail data providers InstantIQ for CPG and Alcohol, and Trellis, Turff, Weedcrawler, and Pistil for Cannabis. Stock levels, listings, and sales data flow into the platform automatically each day. Your reps see exactly what is on the shelf and what is missing before they walk into a store.

Yes. GreenPaths integrates with industry data providers via API. Listings, sales data, and store information sync automatically. We also support manual imports if needed.

GreenPaths is available in both Canada and the United States. In Canada, the platform integrates with retail channels including LCBO, Beer Store, and provincial cannabis boards. GreenPaths is expanding across North America.

Most teams are up and running within a week. Store licenses are pre-populated from government licensing bodies, so there is no manual data entry to slow you down. We handle onboarding, data connections, and training so your team can hit the ground running.

GreenPaths is field sales software built for brands selling into retail channels across Canada. Whether your team covers Ontario, British Columbia, Alberta, Quebec, or nationwide accounts, GreenPaths provides the daily visibility, gap reporting, and route intelligence you need to grow distribution and win at the shelf. Our platform serves alcohol brands working with the LCBO, Beer Store, and provincial liquor boards, cannabis brands selling into licensed recreational retailers and provincial cannabis distributors, and CPG brands managing retail accounts across grocery, convenience, and specialty channels.

Ready to see it in action?

Book a Demo